Email marketing is the practice of sending promotional messages or advertisements to a group of people via email.
The goal of email marketing is typically to increase brand awareness, drive sales or generate leads.
Email marketing campaigns can be used to promote a wide range of products or services, and can be tailored to specific segments of a mailing list.
Common features of email marketing software include the ability to personalize messages, track open and click-through rates, and automate the sending of emails.